Structural Wellness

Most wellness communication tells people to do better. This project asked who built the system that makes doing better so hard. The brief was a physical exhibit panel for the ASU Senior Exhibition - the design problem was to catch the attention of someone who had already stopped reading public health posters. The answer was a direction shift: from affirmation to confrontation, from blue-and-white clinical to charcoal-and-gold argumentative. "You're Not Lazy. The System Is." The two decisions were the same decision. This book examines the process of basis of this project, as well as its execution in a physical space.