LEGO x IKEA

LEGO × IKEA is a speculative brand study exploring the common ground between two companies built around modularity, accessibility, and everyday creativity.

I compared how each brand uses structure, color, typography, product logic, and visual language to understand where their identities overlap and where they diverge. The project was developed as a presentation of that research, using comparative layouts, image selection, typography studies, and visual references to make the relationship between the two brands clear and cohesive.

The result is less about proposing a finished collaboration and more about identifying the design principles that could plausibly connect them.